The launch sale sequence includes:

• A set of emails to warm them up (pre-launch)
• A set of emails to get people onto your launch trigger (webinar, 5-day challenge etc)
• A set of sales emails using persuasion triggers and proven sales psychology
• Last-chance emails
• Follow-up emails

They're set up so you can use them either for a traditional launch, or for sales of an evergreen product.

Each email comes as a template (with clear instructions on what you need to put where). 

I’ve also written up an example email for each one, so you can see it in action.

So you’ve got everything you need, I’ve also included a spreadsheet with 100 email subject lines (also with examples)...so you’re never lost for ideas.